|
Catalog covers
Drafts (and finals) for the Putnam Group's seasonal catalogs. Unable to use jacket art for fear of author jealousy, avoiding anything narrative, and minimizing production costs required some creative improvisation. Emphasizing the iconography of the three publishing seasons served the practical purpose of helping sales reps (and others) distinguish between lists that otherwise run together into one big soup of books. In general, I view the catalog cover as a perfect opportunity to go beyond the purely informational, and veer towards the visually entertaining - and memorable. [Fall '03]
[Winter '04]
[Spring/Summer '04]
|