I believe the artistic process mimics the natural process: what begins as an accident, a revelation, evolves into a viable creature, intricate but streamlined. As in the organic world, the most successful designs are those which, once completed, are difficult to imagine in any other form. Of course this does not preclude variations; nature and chance conspire to mutate and adapt ad infinitum. Both natural and man-made creations are invaluable without the processes that made them, and the latter can - and should - be judged by the elegance and economy of their execution.
      I take great pleasure in the graphic artist's role as translator and conductor of information and in the subliminal role of typography. But my allegiances are divided: sometimes that which is readable - or familiar - loses its power to communicate. The cacophony of today's visual environment often compromises individual messages. Abstractions can prove more potent than alphabets: symbols, colors, or codes, appreciated with new objectivity, celebrate the graphic artist's function to the fullest, communicating visually on a primal, universal, and transcendent level.
      I want to contribute to the visual vernacular, making art that is subtle, harmonious and not without humor: art that provokes a sly smile and provides a pleasant hiccup in the visual continuum of our everyday landscape.